Tweet Digest from Mirren New Business conference 2010-04-13
- one of many great lines this am: don't sell social media – sell the benefit of social media #mirren
- @daveshen – had a new ipad in had within 30 minutes of landing in Manhattan. NYC is great – the conference is in my old work building! in reply to daveshen
- Good agency reels have results / impact of creative – makes work less subjective #mirren
- pizza is like sex – when it's good it's great, and when it's bad it's still pretty good – michael goldberg from zimmerman #mirren
- slave the digits – understand what happens after the win #michaelgoldberg – zimmerman #mirren
- Seems like Apple is not really committed to the ipad: http://tinyurl.com/y26txf2
- Senior executives of client r consistently source of worst ideas – imi research #mirren
- average agency has had 14.2 new business pitches in the last 18 months – IMI research @ #mirren
- Average win rate on existing relationships – 80%. 43% win rate on new business – IMI research @ #mirren
- worst agencies only win 1 in 6 pitches per year. Top 10% win and retain 86% – IMI research @ #mirren
- # of pitches does not drive success. more $ does not drive success. it's who, how and what you pitch. IMI Research @ #mirren
- Finally – twitter announces twitter ad model: http://tinyurl.com/y7c8k7o – can we now get better metrics too?
- new types of agencies are cropping up and doing new media better than traditional agencies – IMI Reseach @ #mirren AMEN!
- Really enjoyed live sketch summaries of each presentaion today #mirren http://twitpic.com/1fe009 – tells visual story of live content
April 14, 2010 1 Comment
Tweet Digest from Mobile Monday Toronto
- ipad sold over 700,000 on the wkdn – i’m picking up mine on Monday!
- Heading to mobile monday toronto tonight to get google’s take on mobile: http://tinyurl.com/y9k3636
- 1980s super computer cost 10 million – max storage 32 gig – now nexus one is about the same and cost $500 #momoto
- the browser is the killer app on mobile #momoto
- apple like coverflow possible with css vfx on mobile web – cool! #momoto
- mobile buzz with location is like foursquare – but with none of the fun & gaming that makes geo-social media interesting #momoto
- gmail two-pane UI with CSS is further evidence that the future of mobile is not Apps #momoto
April 6, 2010 No Comments
Tweet Digest from 2010-03-26
- @BigThinkerJon Was nice connecting with you as well! #twestivalTO in reply to BigThinkerJon
- Looking for a UX / Prototyping Ninja for an exciting upcoming project. Axure or similar preferred. DM me!
- bing integrates foursquare service into search – take that Gowalla! http://tinyurl.com/yz8tyao
- 6 Do's and Don'ts for Your Company's Twitter Account: http://tinyurl.com/ygntc28
- Finally – twitter Ad platform details to be announced soon: http://tinyurl.com/yzg98kj
- @chrisdymond my guess is north america first… then the world! in reply to chrisdymond
March 27, 2010 1 Comment
Tweet Digest from 2010-03-21
- Nestle learns hard lesson in social media (or do they?): http://tinyurl.com/yfsfm4m
- Nexus One now available in Canada – by buying from U.S. google store. Will work on Rogers, Telus, and Bell networks
- Public mobile launches stores ni Canada… but no service yet. Frequency used (b-block) will make it nearly useless when roaming
- CWTA reports 6.2% growth in mobile in Canada in 2009. 75% of all households now have access to a mobile device.
- Want mobile web design inspiration? Check out: http://www.mobileawesomeness.com/
- BSTREET presenting Mobile Case study at upcoming CMA Mobile Marketing conference http://shar.es/mf4lj
- You Get What You Give: Social Media Engagement Translates Into Sales: http://tinyurl.com/yjqlavv
- RT @mutlu82 Producer Uses Oscars To Show Cheeky SMS Call-To-Action http://bit.ly/c4gimI
- RT @mutlu82 How To Spread Fear About Google In Less Than 3 Minutes http://bit.ly/9jHx69
March 22, 2010 No Comments
Tweet Digest from 2010-03-11
- #Iab – told to txt to download app and it doesn't work on iPhone. #fail – this is why u should build on mobile web instead
- In game mtag demo is neat – works like qr code but u need Microsoft proprietary reader on your mobile to work #mixx
- internet growth back into double figures #mixx #iab
- The internet is now within 1 share point of radio in Canada now. Also 26% of total share – up from 14% in 2000. #mixx
- Great data on Canadian internet usage – but wow, the presentation format is dryer than chalk #mixx
- Windows 7 phones to support Flash 10.1 – my prediction is that all platforms (minus Apple) will also support within 12 months
- Mobile Media update – YouTube starts displaying ads on mobile platform
- Meet the agency of the future… http://tinyurl.com/yesgqb3 – hey sounds a lot like us!
- @SophieBifield – glad my sarcasm kept you awake long enough to hear the end of that presentation in reply to SophieBifield
- Getting ready to be grilled by MBA students on a panel at ivey business centre
March 12, 2010 No Comments
Tweet Digest from 2010-03-09
- new sony mobile phones look nice – and focus heavily on social media integration: http://tinyurl.com/q84ov3
- Great case study on the effectiveness of facebook pages for brands: http://tinyurl.com/ye6z8pr
- Listening to the new Gorillaz album – more hip hop-ish than the last album, but a great listen even the first time through
- Finally – real proof that the semantic web can be realized http://on.ted.com/8BnJ
March 10, 2010 No Comments
Tweet Digest from 2010-03-04
- Limited to no wifi or carrier signal today
- A digital marketers dream – 22 million digital budget to create pepsi refresh that creates real community engagement #cmahlx
- Great presentation on pepsi refresh – a model for other big brands? @andrewlane #cmahlx
- Interesting post – And the Winner for Most Important Social Media Channel is …. http://bit.ly/9C0666
March 5, 2010 No Comments
Tweet Digest from 2010-03-03
- Great news – facebook & omniture deal means better social media analytics for marketers: http://tinyurl.com/y94kpnb
- What b2B marketers are using Twitter for: http://tinyurl.com/yj7mtzt – looks a lot like what b2c marketers are doing!
- Mass social media unfollow is an empty gesture: http://tinyurl.com/yhl7by3 – agreed, which is why i pruned my fbook & tweet list instead
- Join me at Marketing Now – the changing face of Marketing http://shar.es/m32pv
March 4, 2010 No Comments
Tweet Digest from 2010-02-23
- 76% of all browsers now higher than 1024 x 768 resolution. Time to design site experiences to to 1280? http://tinyurl.com/2y93jx 15:59:33
- According to Gartner iphone is now 14.4% and RIM 19.9% of Global smartphone market. 16:33:50
- @ilowelife – are you already designing for widescreen ratios – or is that still a tough sell with your clients? in reply to ilowelife 16:35:39
February 24, 2010 1 Comment
Tweet Digest from 2010-02-16
- Windows mobile is finally here – 3 years late, but looks awesome: http://tinyurl.com/yaqp8eh 02:01:05
- Most olympic commercials haven't been that good sor far… but love the Wonder + commercial 02:04:39
- Mobile Operators Team Up On Apps Against Apple: http://tinyurl.com/yapquct – but apple has 99% of all downoads… so good luck! 16:41:28
February 17, 2010 No Comments
