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Living the dream

As those who know me well can attest to, I’ve always dreamed of living and working in the mountains.  The challenge has been finding an opportunity that balances both my professional and personal ambitions – until now.

After an incredibly rewarding two years at BlackBerry, I’ve resigned from RIM and moved west to Park City, Utah where I’ve accepted a new role as Senior Vice President of E-commerce and Mobile for a specialty online retailer owned by WellPoint that has two primary sites today in 1800CONTACTS.com and glasses.com.

In my new role I’ll be responsible for PC, mobile (App and Web) and social customer experiences, SEM & SEO, building an E-commerce strategy, implementation of a new corporate E-commerce engine and all related operations.  It’s an exciting role that will also integrate closely with the CMO and CIO office while reporting directly to the President.

The last two years at BlackBerry have been a great experience and it has been a privilege and pleasure to work with so many passionate, dedicated and talented people.

I’m most proud of the fact that we:

  • Built an industry and category leading experience for the tablet web
  • Re-launched blackberry.com for mobile and being recognized for it as being best in class internationally
  • Evolved the way BlackBerry measured the digital business by creating new (and industry leading) funnels across all digital channels while building a global dashboard to aggregate and present all of it in a way that can be both digested and actioned against
  • Built relationships across the organization to positively influence and align digital user experiences to best practices.  We also improved blackbberry.com to be a best in class experience again with several enhancements that were made using analytics and research
  • Successfully led, managed and facilitated the ongoing migration of 300 websites across desktop, mobile and tablet from 3 different CMS platforms to one.   This project is not only the largest ever for Adobe CQ5, but the most complex and guess what – we are on time, on budget and still on strategy.  This is unheard of for a technical project of this scale

BlackBerry has a great comeback story that is building with each day and I’m looking forward to being among the first to buy the first BB10 device next year.

Leaving BlackBerry also means I can start blogging again with some regularity as my thoughts and opinions will no longer be perceived to be biased or somehow representing BlackBerry.  Of course a lot has changed in the last two years and I’m looking forward to being an active participant in today’s digital ecosystem.


  • http://twitter.com/zunaid zunaid khan

    Congrats buddy and best of luck

  • http://davefleet.com davefleet

    Good luck, Phil – it’s been a pleasure sir.

  • http://www.game-debate.com/ GameDebate

    game-debate.com – Mon aggrégateur s’occupe de visiter les sites tout seul et me notifie de la publication

  • Manni King
  • http://www.treblamedia.co.uk Trebla Media

    Goodluck in whatever direction you chose. Been a fan

  • http://www.followpedia.com/ FollowPedia

    hey phill, you’ve not updated this blog for a while, where have you been?