BSTREET launches new digital platform for the Toronto Entertainment District BIA

We’re really excited about our latest digital platform we just launched for the Toronto Entertainment District BIA.

We won this business a few months ago through a competitive pitch process and this week the final two pieces went live. This is a true 360 digital campaign that syndicates content and experience across multiple channels while being supported by a robust digital media plan.

In summary we have now launched:

• New Drupal CMS templates & overall better user experience for the primary website at http://www.torontoed.com. We’ve incorporated Google maps (with street view), an enhanced events section and created a full microsite for the Toronto ED BIA Master Plan which was previously only available as an 82 page PDF file.
• A new mobile website that creates a mobile specific experience (for consumers on the go) while leveraging functionality and content from the primary website. The site works great on all mobile devices with a mobile browser and feels like an App – although it is not. To access the mobile site, go to http://www.torontoed.com on your mobile device
• A new facebook page (http://www.facebook.com/TorontoED) that will feature community initiatives and updates. This is where the BIA will engage people for input, feedback and comment on things such as the upcoming John Street Initiative.  We’ve also leveraged the events database from the website to stream events automatically into a dedicated tab
• A digital media campaign that will see advertorials, content, and placements across Toronto.com, BlogTo.com, the Weather Network and others online, on mobile and on facebook