Comments on: 3 reasons why iAd will change mobile advertising as we know it

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By: Sebyfromsherby

Sebyfromsherby — Mon, 14 Jun 2010 01:01:28 +0000

thank you

By: Tweets that mention 3 reasons why iAd will change mobile advertising as we know it — burning the bacon with barrett -- Topsy.com

Sun, 13 Jun 2010 03:34:51 +0000

[...] This post was mentioned on Twitter by Heidi Culbertson, Norma Rist. Norma Rist said: RT @hculbertson: 3 reasons why iAd will change mobile advertising as we know it http://shar.es/mkqNx [...]

By: phryl

phryl — Sat, 12 Jun 2010 20:42:10 +0000

Great comment & questions! Ads within apps are actually not new – some like the NYT app serves the content within the App itself. The difference is the degree of interactivity that has been enabled now. I'm not sure multi-tasking would have made a difference in terms of what AdMob would have done, but i'm certain that AdMob and other platforms will come out with their own flavours now – which is good news for marketers.

In theory you should be able to take hour HTML 5 based iAd and convert it to use on Android and any other mobile platform that comes with an HTML 5 enabled browser. by the end of this year, that should be all smartphones.

I think Android has the potential to be a big hit & have more market share than the iphone in Canada simply because there are so many more phones thta are going to be based on it. I heard that there are up to 20 new phones coming to the Canadian market using Android – compared to the 2-3 models iphone has available. Android also has a pretty good user experience, so Apple haters have a great alternative…although Android is still secondary to the iphone IMHO in terms of overall experience

By: Sebyfromsherby

Sebyfromsherby — Sat, 12 Jun 2010 12:08:03 +0000

I have two questions and one “comment”:

1. Comment: Don't you think that if Apple would have launch multitasking sooner, any mobile ad offer (such as AdMob) would have done an ad opening in a new windows when clicking it? Like it looks nice but it has happened because Apple has been late in launching this functionality…

2. Question: Since platform like Android is full HTML5 too, can you use the code from an ad in iAd and make it in an apps with an homemade browser which limit the pages you can see (like the Facebook App) or on the new AdSense network of Google announce lately or does Apple keep the code for themselves when making the ad?

3. Question: Do you think that because Canadians are very heavy users of Google sites and apps in general (I heard Canadians are among the heaviest users of the Google search engine, YouTube, Bloggers, Google Maps, etc. at CBC last month), android has the potential to be a bigger and quicker hit here in Canada than in the US (Which Gartner plan to be way bigger than iOS and the BB OS by 2012 in the US anyway)?

Great post and great site btw!