Tweet Digest from Mirren New Business conference 2010-04-13
- one of many great lines this am: don't sell social media – sell the benefit of social media #mirren
- @daveshen – had a new ipad in had within 30 minutes of landing in Manhattan. NYC is great – the conference is in my old work building! in reply to daveshen
- Good agency reels have results / impact of creative – makes work less subjective #mirren
- pizza is like sex – when it's good it's great, and when it's bad it's still pretty good – michael goldberg from zimmerman #mirren
- slave the digits – understand what happens after the win #michaelgoldberg – zimmerman #mirren
- Seems like Apple is not really committed to the ipad: http://tinyurl.com/y26txf2
- Senior executives of client r consistently source of worst ideas – imi research #mirren
- average agency has had 14.2 new business pitches in the last 18 months – IMI research @ #mirren
- Average win rate on existing relationships – 80%. 43% win rate on new business – IMI research @ #mirren
- worst agencies only win 1 in 6 pitches per year. Top 10% win and retain 86% – IMI research @ #mirren
- # of pitches does not drive success. more $ does not drive success. it's who, how and what you pitch. IMI Research @ #mirren
- Finally – twitter announces twitter ad model: http://tinyurl.com/y7c8k7o – can we now get better metrics too?
- new types of agencies are cropping up and doing new media better than traditional agencies – IMI Reseach @ #mirren AMEN!
- Really enjoyed live sketch summaries of each presentaion today #mirren http://twitpic.com/1fe009 – tells visual story of live content
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http://www.burningthebacon.com/2010/04/18/10-ipad-observations-6-days-after-purchasing-one/ 10 iPad observations 6 days after purchasing one — burning the bacon with barrett
