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Join me at Marketing Now – the changing face of Marketing

On March 4th I’ll be making my second trip to Halifax to speak at the Canadian Marketing Association (CMA) inaugural marketing conference in Atlantic Canada.

Conference Highlights include:

Top global marketing thought leaders will descend upon Halifax for a day of discussion and debate on the latest trends in marketing today. This full-day event will consist of multiple sessions covering a range of hot topics and cutting-edge marketing strategies such as social media, mobile, search, branding, research, online advertising and more. An impressive lineup of speakers has been assembled, including:

  • Paige Malling, Director, Interactive Marketing and Community, Sears Canada
  • Andrew Lane, Director, Digital Engagement, Weber Shandwick Canada
  • Phil Barrett, Vice-President, Digital and Mobile, BSTREET Communications
  • David Alston, Vice-President, Marketing & Community, Radian 6
  • Rachelle Deshaies, Partner, Researchology
  • Ben Graham, Director of e-Commerce, Eldis Group
  • Andrew Simon, Senior Vice-President, Creative Director, DDB Canada
  • David Spriet, Vice-President, SIFT

For full conference details, click here.

I’ve been working on an updated mobile marketing opportunity deck that includes some updates stats (thanks to my friend Bryan Segal @ Comscore) as well as a new section – four ways to make traditional media undead with mobile.

If you are attending the conference, be sure to say hello. If your stuck in the center of the universe (Toronto), be sure to follow my tweet stream through the day or come back here on Friday for my tweet digest from the day. I’ll also be posting my final deck to my slideshare account before the weekend.

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  • ColindaleElizabeth

    I attended CMA in Halifax and loved your presentation. A question re your pie chart slide on how to invest a DM budget. What percentage of your budget would you recommend you spend on tradiational marketing versus DM? Thanks
    Elizabeth, Parks Canada

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  • http://www.burningthebacon.com/ Phil Barrett

    Great question – i think it depends on your target demographic. For under 35, we know the internet is the medium they spend the most time on… so i would divert at least 50% to digital. For over 35, the internet is #3 behind TV and Radio. Overall digital has about 26% of all eyeballs, so i would at the mininum divert 25% to digital and more if you are targeting younger. Hope this helps!

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    That would be an awesome event. The speakers are known in the world of marketing.

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  • http://hitthecell.com Hit The Cell

    awww, i missed it…would of liked to hear paige as well.