Glad the EZ code campaign worked out. I've used their code and reader as well with good success with a ski magazine i volunteer for (skiproontario.com)

BTW, the AutoShow EZ code campaign went very well and was executed through 5 newspapers, a few magazines, transit shelters and subway door cards. At first we were a little concerned with “being stuck” with Scanlife's EZ code, but in the end, the engagement was great.

Thanks again for your help.

Thanks for the comments. You raise a good point… what's the point of incorporating a QR code into an online campaign if all people have to do is click on a link to get to your affiliate? All our 2d code implementation are for offline initiatives.

2d codes are just facilitators of getting users from point A to point B. This is why they work so well with offline media which traditionally is not interactive. Using 2d codes is also easier & more intuitive for a consumer than figuring out how to send a keyword to a marketing shortcode for an SMS program.

One thing I wanted to mention is that Scanlife does not support QR codes across the board. Meaning some versions of their software will only read proprietary Scanlife codes.

There are a few great websites to help the user find a QR code reader for their mobile device, one of those being my company's: http://www.QRable.mobi .
It was built specifically to be a mobile-friendly resource so the end-user could get a free QR code reader on the fly from their mobile and we have links to readers for “not-so-smart” phones. There is no obligation to access that site, it was truly intended just to help people find a reader for their site.

Another site that is excellent is:
http://www.mobile-barcodes.com/qr-code-software/ .
This one is better surfed from a bigger screen as it is not so mobile-friendly, but they have phones from all over the world, not just the most popular U.S. handset manufacturers like our site. We are not affiliated with them but it is a great resource.

I am also in agreement about the price point for QR code creation. At our company most of the fee is for mobile website creation and QR code consulting. The consulting comes into play for individuals and businesses like Duncan (previous post) who need some aid finding the best approach to using QR codes to benefit their business. It is also useful to have someone on hand experienced in using QR codes with multiple mediums and different formats. There are ways to optimize QR codes for small print vs. large signs as well as incorporating branding like logos, graphics, and colors.

There are so many possible uses for QR codes and the opportunities to capitalize on the technology are here now. Thank you again for the great post!

-Rick
@QRable
fb.me/QRABLE

I was asked by my marketing manager to incorporate these QR codes into our online affiliate campaigns (but I think it was more of a 'just implement it for the sake of implementing it' sort of impulse) so I've been racking my brains as to how these could be used to help users along in the conversion funnel, but I'm sort of wondering why a user would want to point their QR reader at a computer screen to register through their mobile phones, as opposed to their regular web-browser.

Seems a bit superfluous to me. Anyhow, I digress. Back to racking my brains =)