ABSOLUT® Vancouver launches as the last of it’s kind
After a six week teaser campaign on facebook soliciting entries and proposals from BC based artists for a $120,000 local arts competition, we launched Absolutvancouver.ca which we also used as our platform to the world to announce the introduction of a limited edition ABSOLUT® Vancouver bottle.
The ABSOLUT® Vancouver bottle label was created by celebrated BC artist Douglas Fraser with the process facilitated by BSTREET. Once the 60,000 bottles are only available in BC and once they are sold it will mark the end of an era with ABSOLUT® as they will no longer be commissioning or allowing their bottle to be modified for campaigns around the World.
Although we will continue to support the 1,600+ fans on facebook with content updates, the microsite becomes the focus over the next 3 months as we solicit consumer feedback on each artist submission through an online voting system we created.
Efforts to engage, educate, and amplify the bottle and the arts competition have also extended to twitter @AbsolutCanada where we’ve been asked to manage that account while ensuring integration of message and content with other digital channels.
I wanted to thank my digital Absolut team for another great job; Michael Palmer (CD), Daniell Hill (AD), Jason Jang & Hal Wong (developers), and Lauren Davis who has been our community manager for all 3 digital channels.
