“Did you know 4.0″ barely keeping up with the pace of change in digital
Reflecting the pace of growth and evolution online, the fourth version of the famous “did you know 2.0″ video has been remixed as part of the third annual media convergence forum.
Like the others, many of the stats are very American-centric – although still very relevant for the rest of us.
There are some smart integrations of new data around twitter and social media, some sound bites have been retired from previous versions and mostly importantly mobile has finally made the cut as an integral part of marketing communications – both now and later.
One stat that didn’t make it into the final cut is the fact that facebook announced last week that they hit a few milestones:
- 300 Million users now globally
- 100 million are accessing facebook through mobile (up over 300% since January)
- They are finally profitable – meaning they make more than they spend
