Facebook 3.0 iPhone App for Mobile is better than desktop version

Late last week I downloaded the latest iPhone app for facebook dubbed version 3.0. Within minutes of downloading this app it was clear that this was not only the best version yet for facebook, but one of the best apps period. Here are some highlights of the new app:

• Brand new interface that better leverages the native iPhone interface which makes what was a good user experience even better
• Better search that is also integrated into the entire experience
• Updated news feed
• Ability to “like” and “comment” more easily
• RSVP for Events
• Ability to create new photo albums, upload photos to any album, zoom, easier tagging, and profile Pictures albums
• Access to pages – FINALLY!

This last upgrade is especially relevant to marketers who have been frustrated at spending time and energy in creating a business or brand page on facebook only to have it unavailable for viewing on mobile

You can now browse pages and even bookmark your favorite fan pages right to your main homepage screen.

What’s amazing here is that it’s now easier for me to access my top fan pages on my iPhone than it is on the desktop version.

What’s missing? Push notifications that could make your facebook app more relevant that your twitter app. Stay tuned for version 3.1 which should add this ability – which again will give marketers and brands a chance to better tap into this social community.