Why social media matters – and why mobile matters more

Here’s a video I came across last week that essentially updates the classic “did you know 2.0″ video with the specific context of the value and impact of social media today.

It’s a great introduction for any client or marketer still wondering what all the hype is all about. I’m actually including this video as part of a pitch presentation this Wednesday for a potential client who is still uncertain about the value of updating their online properties to enable syndication / social media.

Having said all that, did you know that more Canadians are accessing the mobile web through a smartphone than there are Canadians using Twitter?

According to sysomos, 5.69% of Twitter accounts are Canadian – or about 2.25 million users.  Adding up iphone and itouch (~2.5 m), blackberry (~1 m) + other smartphones stats in Canada, there are about 5.25 million smartphones in use. About 4 million are already accessing the mobile web.

Are you spending as much time on mobile as you are on social media?