facebook and twitter connect now available for the masses

Just a week after self-congratulating our team for being  the first in our client’s brand category for integrating facebook connect into a website, I discovered how incredibly easy it is to add the same functionality with WordPress – the content management system (CMS) used to run this blog.

Within 15 minutes of finding this plug-in, I had converted this entire site to use this new application that will allow you to sign in using your twitter or facebook ID when making comments on any of my posts.

The benefit for you is that it becomes quicker to post comments. The benefit for me is that your comments can be shared with your own social graph on twitter or facebook – which will increase word of mouth on articles that you deem worthy of sharing. Naturally it’s only with your permission that this happens.

It’s truly exciting times to be working in the digital space as we are building sites in less time, for less money and with less people relative to even a year ago for the same robust types of sites.

This means we can focus on bringing great ideas to the table and reserve more of our budget for content and post-launch activities.

I guess this means the days of your I.T. group driving strategy and implementation are over.

I’ll double high five that.