The essential mobile-marketing guide for the 2010 FIFA World Cup

Thanks to Andy Favell from mobithinking for sharing this great primer for the 2010 FIFA World Cup in South Africa.

Although we are not as soccer or “football” mad as the Europeans, the collected 11 starter suggestions for how mobile marketers can take advantage of this event can be applied to just about any sporting event.

Advice and tips cover topics such as:

1. Best practices on mobile engagement
2. Augmented reality
3. Bluetooth
4. SMS
5. m-coupons
6. loyalty
7. twitter

What do you think – have they missed anything? Feel free to contribute within this post or on their original post here.