ABSOLUT Vodka Pops-up in social media

In addition to working on Polar Ice Vodka, we work on the ABSOLUT  Vokda account as they are both Corby brands.  Recently we launched a new micro-site for ABSOLUT Vodka that can be seen here.

We’re also helping with a special one day ABSOLUT Vodka event that will be popping up in a secret and exclusive location. Canadian multi-disciplinary artist Justin Broadbent will create an optimistic, vibrant and inspiring destination for those who encounter it. Check out his blog here.

As the sun sets, the exhibit becomes an exclusive, eclectic and dynamic party.

We’re leveraging a bluetooth network and creating our own as part of our outreach / teaser campaign. We’ve also built a facebook profile page that acts as an event teaser and hub and it’s where we’ve created an opportunity for people to register for the guest list for our exclusive event.  We’ve also setup a twitter account that will be used to engage event goers and to publish updates and further details as they are made available.

What has amazed us so far is how quickly people found the event & registered for the guest list without any traditional media support.  This is going to be a great case study for us to further demonstrate the reach, power, and effectiveness of social media in the marketing and media mix.