Augmented Reality has arrived for the iphone
A few weeks ago I wrote about augmented reality (AR) and what it could mean for marketers. You can review that article here.
Since that post, there has been lots of press about AR – including the first prototype we’ve seen working on an iphone. We knew this was going to happen the minute Apple announced that the 3G S would include an advanced accelerometer as part of the updated hardware build.
This is likely the first of many applications creating an AR experience on the iphone. Look for games and social media tools and sites to incorporate AR soon.
Check out the demo below – but be patient… the wow factor doesn’t kick in until about half way through.
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Nick
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Zunaid Khan
