AMA Toronto presents: Twitter 101 for Marketers

This past week I was invited to speak a the AMA Toronto chapter event on Twitter 1o1 for Marketer. My task was to introduce some of the basics of twitter to the audience then sit on the panel after the keynote presentation by freshbooks CEO Mike McDerment (@mikemcderment)

I had never met Mike before and I was really interested in hearing his story on how freshbooks has leveraged twitter to “make love to his customers” as he put it. Mike was an engaging speaker and I was fascinated to learn how they engage customers on twitter to create real relationships that often result in reciprocal love for their product.

This was especially relevant for me as my team at BSTREET has recently launched what we believe to be an innovative integration of twitter into a brand site (Polar Ice Vodka) and have to follow that up with an ongoing twitter strategy that will allow the brand to engage with the fun seeker on twitter in a meaningful and sustainable way.

The panel was lively and included insights from top Canadian Tweeters Scott Stratten (@unmarketing) – President Un-Marketing, Candice Best (@candicebest) – Principal of Best PR Boutique, and moderated by Michael O’Connor Clarke (@michaelocc) – Vice President, Thornley Fallis Communications. If you aren’t already, I recommend that you follow all of them.

Below is a copy of the deck I presented.  You can also get a summary of tweets from the evening here.