The Project 100 Social Media Project

About six months ago I was invited to participate in something called, “Connect! Marketing in the social media era” by the Project 100.

Naturally I contributed about 400 words around how the future of social media is mobile.

What is the Project 100?

Borrowing from the concept developed by Gavin Heaton and Drew McLellan who challenged bloggers around the world to contribute one page (400 words) on the topic of “conversation,” the Project 100 is about getting 100 marketers to contribute a point of view around the Social Media Era.

The book has been published on blurb.com and all proceeds are going to support Susan G. Komen for the cure of Cancer. You can see a book preview & order your own copy here.

It’s an interesting read and my thanks to Jeff Caswell for leading the project.