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	<title>Comments on: Mobile Marketing 101 &#8211; Everything you need to know to get started</title>
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	<link>http://www.burningthebacon.com/2009/04/15/mobile-marketing-101-everything-you-need-to-know-to-get-started/</link>
	<description>mobile and interactive marketing insight, perspective, and propaganda</description>
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		<title>By: Sachendra</title>
		<link>http://www.burningthebacon.com/2009/04/15/mobile-marketing-101-everything-you-need-to-know-to-get-started/comment-page-1/#comment-1273</link>
		<dc:creator>Sachendra</dc:creator>
		<pubDate>Mon, 20 Apr 2009 07:08:40 +0000</pubDate>
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		<description>Matt, couldn&#039;t agree with you more. Great way to start, and you can evolve as necessary.</description>
		<content:encoded><![CDATA[<p>Matt, couldn&#8217;t agree with you more. Great way to start, and you can evolve as necessary.</p>
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		<title>By: Ackley Gaskin</title>
		<link>http://www.burningthebacon.com/2009/04/15/mobile-marketing-101-everything-you-need-to-know-to-get-started/comment-page-1/#comment-1270</link>
		<dc:creator>Ackley Gaskin</dc:creator>
		<pubDate>Thu, 16 Apr 2009 02:23:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.burningthebacon.com/?p=712#comment-1270</guid>
		<description>Great presentation Phil. Only thing I may add is a slide or two on mobile security. Perhaps some tidbits on mobile payments and peer to peer transactions. That will play a huge part in adoption of mobile technology by Canadian FI&#039;s, retailers etc.

Imma go look for my &quot;Zack Morris&quot; phone now!</description>
		<content:encoded><![CDATA[<p>Great presentation Phil. Only thing I may add is a slide or two on mobile security. Perhaps some tidbits on mobile payments and peer to peer transactions. That will play a huge part in adoption of mobile technology by Canadian FI&#8217;s, retailers etc.</p>
<p>Imma go look for my &#8220;Zack Morris&#8221; phone now!</p>
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		<title>By: Matt</title>
		<link>http://www.burningthebacon.com/2009/04/15/mobile-marketing-101-everything-you-need-to-know-to-get-started/comment-page-1/#comment-1268</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 15 Apr 2009 12:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.burningthebacon.com/?p=712#comment-1268</guid>
		<description>One of the easiest, most effective ways for a company to get started with mobile marketing - without the need for an expensive shortcode, without changing their website or registering a new domain, without the risk of upsetting any mobile users - is by adding &#039;send to mobile&#039; on their websites (Starbuck, Yelp, Yahoo, Evite, etc. already do) -- http://justKnow.com offers hosted &#039;send to mobile&#039;+</description>
		<content:encoded><![CDATA[<p>One of the easiest, most effective ways for a company to get started with mobile marketing &#8211; without the need for an expensive shortcode, without changing their website or registering a new domain, without the risk of upsetting any mobile users &#8211; is by adding &#8216;send to mobile&#8217; on their websites (Starbuck, Yelp, Yahoo, Evite, etc. already do) &#8212; <a href="http://justKnow.com" rel="nofollow">http://justKnow.com</a> offers hosted &#8216;send to mobile&#8217;+</p>
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