Mobile Marketing 101 – Everything you need to know to get started
I’ve updated my standard mobile marketing 101 presentation deck to include updated stats and points of view of how the landscape is evolving and where the opportunities are for marketers to extend their multi-media campaigns into this channel.
Topics covered include: Canadian landscape stats, the 8 mobile consumer segments, SMS Marketing, Mobile Web, Mobile Applications, designing for mobile, mobile media, 2d / QR codes, Bluetooth, and a few points on what to expect next.
This is meant to be in introduction and overview – but let me know if you think I’ve missed anything you believe is really important. Feedback on content welcome too!
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One of the easiest, most effective ways for a company to get started with mobile marketing – without the need for an expensive shortcode, without changing their website or registering a new domain, without the risk of upsetting any mobile users – is by adding ‘send to mobile’ on their websites (Starbuck, Yelp, Yahoo, Evite, etc. already do) — http://justKnow.com offers hosted ‘send to mobile’+
Great presentation Phil. Only thing I may add is a slide or two on mobile security. Perhaps some tidbits on mobile payments and peer to peer transactions. That will play a huge part in adoption of mobile technology by Canadian FI’s, retailers etc.
Imma go look for my “Zack Morris” phone now!
Matt, couldn’t agree with you more. Great way to start, and you can evolve as necessary.
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