http://www.burningthebacon.com/2009/04/13/will-short-term-buzz-translate-into-long-term-sales-for-skittles/ mobile and interactive marketing insight, perspective, and propaganda Wed, 08 Feb 2012 06:34:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.burningthebacon.com/2009/04/13/will-short-term-buzz-translate-into-long-term-sales-for-skittles/comment-page-1/#comment-1530 What is your marketing legacy? | mobileYouth - youth marketing mobile culture research Fri, 09 Oct 2009 18:49:04 +0000 http://www.burningthebacon.com/?p=705#comment-1530 [...] did very well in generating a lot of buzz with its awareness campaign but then what? Now it’s back to square one. Without a permission asset to work from it has to go back to its creative agency, cap in hand, for [...] [...] did very well in generating a lot of buzz with its awareness campaign but then what? Now it’s back to square one. Without a permission asset to work from it has to go back to its creative agency, cap in hand, for [...]

]]> http://www.burningthebacon.com/2009/04/13/will-short-term-buzz-translate-into-long-term-sales-for-skittles/comment-page-1/#comment-1333 Polar Ice Vodka launches innovative brand site with unique twitter "echoes" as part of site integration! | burning the bacon with barrett Mon, 01 Jun 2009 21:54:13 +0000 http://www.burningthebacon.com/?p=705#comment-1333 [...] were inspired by the boldness of the Skittles launch a few months ago, but we didn’t want to lose control of the brand like they did and we [...] [...] were inspired by the boldness of the Skittles launch a few months ago, but we didn’t want to lose control of the brand like they did and we [...]

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