Comments on: skittles.com – boldly going where ever consumer brand should http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/ mobile and interactive marketing insight, perspective, and propaganda Wed, 08 Sep 2010 16:12:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: It's time to make your acquaintance with friendfeed | burning the bacon with barrett http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-1311 It's time to make your acquaintance with friendfeed | burning the bacon with barrett Wed, 20 May 2009 12:56:45 +0000 http://www.burningthebacon.com/?p=669#comment-1311 [...] like creating your own skittles site - but actually in the true spirit of what social media is all [...] [...] like creating your own skittles site – but actually in the true spirit of what social media is all [...]

]]> By: Will short term buzz translate into long term sales for Skittles? | burning the bacon with barrett http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-1266 Will short term buzz translate into long term sales for Skittles? | burning the bacon with barrett Mon, 13 Apr 2009 05:13:27 +0000 http://www.burningthebacon.com/?p=669#comment-1266 [...] Last month the interweb was all a buzz about skittles.com who essentially gave up all control of their brand in favour of allowing consumers to define the brand attributes through flickr, youtube, facebook, wikipedia, and twitter. Read my post on it here. [...] [...] Last month the interweb was all a buzz about skittles.com who essentially gave up all control of their brand in favour of allowing consumers to define the brand attributes through flickr, youtube, facebook, wikipedia, and twitter. Read my post on it here. [...]

]]> By: 3 Reasons why brands and marketers should be weary of facebook | burning the bacon with barrett http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-1194 3 Reasons why brands and marketers should be weary of facebook | burning the bacon with barrett Wed, 25 Mar 2009 12:49:31 +0000 http://www.burningthebacon.com/?p=669#comment-1194 [...] Skittles who created epic levels of PR recently by redirecting all their product and information links to [...] [...] Skittles who created epic levels of PR recently by redirecting all their product and information links to [...]

]]> By: Share the Skittles love! | blog till you drop! http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-1162 Share the Skittles love! | blog till you drop! Wed, 04 Mar 2009 22:57:50 +0000 http://www.burningthebacon.com/?p=669#comment-1162 [...] Skittles.com - boldly going where ever consumer brand should [...] [...] Skittles.com – boldly going where ever consumer brand should [...]

]]> By: Zunaid Khan http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-1160 Zunaid Khan Tue, 03 Mar 2009 03:18:29 +0000 http://www.burningthebacon.com/?p=669#comment-1160 Hey Phil, I agree. I love the idea, it will be very interesting to see how they proceed from here and how other brands be able to learn what happened with skittles to create more integrated brand experiences. Hey Phil, I agree. I love the idea, it will be very interesting to see how they proceed from here and how other brands be able to learn what happened with skittles to create more integrated brand experiences.

]]> By: Zunaid Khan http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-2010 Zunaid Khan Tue, 03 Mar 2009 03:18:00 +0000 http://www.burningthebacon.com/?p=669#comment-2010 Hey Phil, I agree. I love the idea, it will be very interesting to see how they proceed from here and how other brands be able to learn what happened with skittles to create more integrated brand experiences. Hey Phil, I agree. I love the idea, it will be very interesting to see how they proceed from here and how other brands be able to learn what happened with skittles to create more integrated brand experiences.

]]> By: Phil Barrett http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-1159 Phil Barrett Mon, 02 Mar 2009 21:36:18 +0000 http://www.burningthebacon.com/?p=669#comment-1159 most of the negative feedback i've read have related to either the fact that this idea has been tried before ( Modernista!’s site) or that shame on skittles for losing all control of their brand with twitter defaulting as their start page. Unlike the other social media links, they have no control over what is being said... which i think is an intial ploy just to generate a ton of buzz (which they are) Per their statement, they may change the landing page as things evolve, and i wouldn't be surprised if they do. Having said all that, i still love the idea - although agreed that there was more they could have done to make this an integrated brand experience. For example, why not use the twitter API to stream into a branded page with filters pre-set... or create a social media dashboard a la netvibes? Per my initial comments, i'm most interested in what's next... how can they maintain the buzz? most of the negative feedback i’ve read have related to either the fact that this idea has been tried before ( Modernista!’s site) or that shame on skittles for losing all control of their brand with twitter defaulting as their start page.

Unlike the other social media links, they have no control over what is being said… which i think is an intial ploy just to generate a ton of buzz (which they are)

Per their statement, they may change the landing page as things evolve, and i wouldn’t be surprised if they do.

Having said all that, i still love the idea – although agreed that there was more they could have done to make this an integrated brand experience. For example, why not use the twitter API to stream into a branded page with filters pre-set… or create a social media dashboard a la netvibes?

Per my initial comments, i’m most interested in what’s next… how can they maintain the buzz?

]]> By: Phil Barrett http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-2009 Phil Barrett Mon, 02 Mar 2009 21:36:00 +0000 http://www.burningthebacon.com/?p=669#comment-2009 most of the negative feedback i've read have related to either the fact that this idea has been tried before ( Modernista!’s site) or that shame on skittles for losing all control of their brand with twitter defaulting as their start page. Unlike the other social media links, they have no control over what is being said... which i think is an intial ploy just to generate a ton of buzz (which they are) Per their statement, they may change the landing page as things evolve, and i wouldn't be surprised if they do. Having said all that, i still love the idea - although agreed that there was more they could have done to make this an integrated brand experience. For example, why not use the twitter API to stream into a branded page with filters pre-set... or create a social media dashboard a la netvibes? Per my initial comments, i'm most interested in what's next... how can they maintain the buzz? most of the negative feedback i’ve read have related to either the fact that this idea has been tried before ( Modernista!’s site) or that shame on skittles for losing all control of their brand with twitter defaulting as their start page.

Unlike the other social media links, they have no control over what is being said… which i think is an intial ploy just to generate a ton of buzz (which they are)

Per their statement, they may change the landing page as things evolve, and i wouldn’t be surprised if they do.

Having said all that, i still love the idea – although agreed that there was more they could have done to make this an integrated brand experience. For example, why not use the twitter API to stream into a branded page with filters pre-set… or create a social media dashboard a la netvibes?

Per my initial comments, i’m most interested in what’s next… how can they maintain the buzz?

]]> By: Lolly http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-1158 Lolly Mon, 02 Mar 2009 21:03:01 +0000 http://www.burningthebacon.com/?p=669#comment-1158 Actually it also got slammed quite badly... have a look at this: http://www.i-boy.com/weblog/ Actually it also got slammed quite badly… have a look at this: http://www.i-boy.com/weblog/

]]> By: Lolly http://www.burningthebacon.com/2009/03/02/skittlescom-boldly-going-where-ever-consumer-brand-should/comment-page-1/#comment-2008 Lolly Mon, 02 Mar 2009 21:03:00 +0000 http://www.burningthebacon.com/?p=669#comment-2008 Actually it also got slammed quite badly... have a look at this: http://www.i-boy.com/weblog/ Actually it also got slammed quite badly… have a look at this: http://www.i-boy.com/weblog/

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