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Calculating Your Personal Brand Equity Score

by Phil Barrett

Yesterday I was meeting with a hiring prospect who had reached out to me because they had found my blog through Google. We covered a variety of topics related to marketing, social media and mobile.

Besides enjoying the discussion, one thing that really stuck out was a conversation line around online identity, personal branding, and calculating your personal brand equity score.

How do you measure your personal brand equity online?

I did some searching today and came across this blog article that introduced me to the online identity calculator.

Check it out – it’s basically a short questionnaire that leverages google results to come up with a score that puts your online identity  equity score in one of four quadrants. 

Here’s how my personal brand netted out:

What tools do you use to measure / gauge your online brand equity?

  • I totally agree Mike - i always tell people on my team and in the industry that the most important brand they work on is.... their own.
  • Good find. I was glad to find that I was digitally distinct, too. There is such a need for people to understand that their personal brand exists online, too, and there is value in monitoring/measuring that personal brand.
  • Having worked with William Arruda and Kirsten Dixson (the creators of the calculator.), they are by far the leading experts when it comes to personal branding. Everyone should take this quick quiz, just to gives them a bearing on where they stand.
  • i always suspected you were zunaid! :)
  • Phil, this is very cool, just tried it and I am digitally distinct
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