Comments on: Globalive mobile looking to yak over flanker brands http://www.burningthebacon.com/2008/12/03/globalive-mobile-looking-to-yak-over-flanker-brands/ mobile and interactive marketing insight, perspective, and propaganda Wed, 08 Feb 2012 06:34:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Miro http://www.burningthebacon.com/2008/12/03/globalive-mobile-looking-to-yak-over-flanker-brands/comment-page-1/#comment-1107 Miro Thu, 15 Jan 2009 20:29:30 +0000 http://www.burningthebacon.com/?p=571#comment-1107 Chasing a value position when you don't have (proprietary) scale is a dangerous IMO I think the comment ... they hope to have about 8% market share - or enough to survive / hang on until 2012 when the next spectrum.... is telling I would also question whether Koodoo/Fido/Solo are even concerned about Yak. From the insiders I've spoken to, those brands are part of a customer migration management strategy for the core (contracted) service offering. cheers Miro Chasing a value position when you don’t have (proprietary) scale is a dangerous IMO

I think the comment … they hope to have about 8% market share – or enough to survive / hang on until 2012 when the next spectrum…. is telling

I would also question whether Koodoo/Fido/Solo are even concerned about Yak. From the insiders I’ve spoken to, those brands are part of a customer migration management strategy for the core (contracted) service offering.

cheers
Miro

]]> By: Miro http://www.burningthebacon.com/2008/12/03/globalive-mobile-looking-to-yak-over-flanker-brands/comment-page-1/#comment-1957 Miro Thu, 15 Jan 2009 20:29:00 +0000 http://www.burningthebacon.com/?p=571#comment-1957 Chasing a value position when you don't have (proprietary) scale is a dangerous IMO I think the comment ... they hope to have about 8% market share - or enough to survive / hang on until 2012 when the next spectrum.... is telling I would also question whether Koodoo/Fido/Solo are even concerned about Yak. From the insiders I've spoken to, those brands are part of a customer migration management strategy for the core (contracted) service offering. cheers Miro Chasing a value position when you don’t have (proprietary) scale is a dangerous IMO

I think the comment … they hope to have about 8% market share – or enough to survive / hang on until 2012 when the next spectrum…. is telling

I would also question whether Koodoo/Fido/Solo are even concerned about Yak. From the insiders I’ve spoken to, those brands are part of a customer migration management strategy for the core (contracted) service offering.

cheers
Miro

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