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Canadian mobile market grows by 8%

by Phil Barrett

A new Harris / Decima survey has reported mobile penetration in Canada at 72% – up from 64% in 2006.

This now means that mobile has grown to roughly the same size at the Canadian broadband internet market.  

Other notable highlights include:

  • The number of households with cell phones only have increased by 20% since 2006 – and an additional 19% say they may discontinue their home phone in the next year
  • 69% of households have more than one cell phone
  • Alberta leads Canada with 82% penetration / adoption
  • Quebec is the lowest at 61%
  • SMS and picture taking are the top two activities in Canada apart from Voice calls
  • About 54 million SMS messages are being sent a month now
  • 38% of Youth have sent or received MMS

Atlhough our overall engagement numbers still trail other countries in almost every category, the trend is positive.

To read the full press release, click here.

  • David

    Is there a theory as to why Alberta is so high, and Quebec so low?

  • David

    Is there a theory as to why Alberta is so high, and Quebec so low?

  • http://www.burningthebacon.com/ Phil Barrett

    great question – but i have no logical answer.

    the only thing i can think of is the fact that alberta is going through such high growth due to the oil industry that it’s reasonable to assume that many are mobile

    i’ll do some research and report back

  • http://www.burningthebacon.com Phil Barrett

    great question – but i have no logical answer.

    the only thing i can think of is the fact that alberta is going through such high growth due to the oil industry that it’s reasonable to assume that many are mobile

    i’ll do some research and report back

  • David

    thanks!

  • David

    thanks!

  • Mark

    Mobile market is more than double the broadband market. The numbers for mobile penetration represent per capita; for broadband the industry looks at household penetration. As your article notes, already 69% of households have more than 1 cell phone. No household would have more than 1 broadband connection.

  • Mark

    Mobile market is more than double the broadband market. The numbers for mobile penetration represent per capita; for broadband the industry looks at household penetration. As your article notes, already 69% of households have more than 1 cell phone. No household would have more than 1 broadband connection.