Bluetooth network launches across Toronto transit system
Earlier this year I predicted that we’d start seeing bluetooth networks popping up around Canada… and then this release came in from Broadburst last week:
Broadburst Technologies’ Bluetooth Broadcast Network Live and ‘On-Air’ in Downtown Toronto
Toronto, Ontario – November 7, 2008 – Broadburst Technologies Inc., a North American mobile media company utilizing Bluetooth® wireless technology to deliver interactive services and content to mobile phones, announced today that its downtown Toronto Bluetooth Broadcast Network is now live and ‘on-air’ at 40 Gateway Newstand locations. Broadburst’s Bluetooth transmitters are now positioned throughout the Toronto transit system and other high traffic pedestrian areas in the downtown core to deliver rich, interactive media content
“We are extremely pleased to launch this new phase of our Bluetooth broadcast network,” said William Kells, CEO of Broadburst Technologies Inc. “Our coverage area in downtown Toronto is extremely attractive to advertisers who want to connect directly with mobile phone users as they move through the city. By using Broadburst’s Network, advertisers can send localized content in an entertaining and informative way to cell phones of potential customers, who can download and enjoy the content free of charge. Broadcasting content via Bluetooth allows advertisers to reach potential customers in the moment, as they are making decisions on products and services at point of purchase.”
“We have already received calls from companies interested in taking advantage of the new network to reach out to mobile customers,” said Noah Aychental, Vice President of Marketing and Promotion for Gateway Newstands. ”Our traffic numbers speak for themselves, as millions of people pass by our stores everyday, and with an enticing mobile offer we can now connect advertisers to a very targeted mobile phone audience.”
The launch of the 40 location network in downtown Toronto is the first phase of a roll-out program that could see Broadburst Technologies’ Bluetooth Broadcast Network grow to over 500 Gateway locations across Canada and the Unites States. Gateway newsstands are strategically positioned in high traffic locations such as transit stops, shopping centres, office towers and neighbourhood convenience stores.
In South Africa some malls have bluetooth zones that allows consumers to download native apps to their phone which are updated automatically with coupons, sales, and retail info every time they come back to the mall.
It’s only a matter of time before we start seeing similar applications of bluetooth here.
