Reliance’s Zapak Looks to Seize on App Store Concept in India with Greystripe

Reliance is like the SONY of India - doing major deals in the U.S. ranging from hunting for U.S. startups to striking deals with Dreamworks. They have over 100 million customers and touch 1 in 10 Indians every day.

Zapak.com, one of Reliance’s ADA companies and India’s largest PC gaming site, has connected with U.S.-based, Greystripe, to add 900+ mobile games and applications to their mobile offering, essentially offering the App Store experience, except all of the games are free and ad-supported.

With everyone from Apple to Google to Microsoft launching their own versions of game and application storefronts for cell phones in the U.S., Greystripe is one of the first companies to provide a solution similar to an app store in India.

As proven through the popularity of Apple’s App Store, mobile games and applications are a critical category for media companies looking to get into the mobile market.

What’s interesting here?

• India’s biggest media company is looking to seize on an App Store-like experience for the 5.1 million registered game players on Zapak
• Media companies, including NBC and now Reliance, are all want their own versions of branded app store like distribution - and they’re partnering with established content providers and networks such as Greystripe
• Look for this trend to continue across the industry with other media giants