Moderating Mobile Marketing to Die For today @ Marketing Week

Today is the start of Marketing Week and today’s theme is digital day. There is an impressive roster of keynotes and break out sessions. Check out the full agenda for the week here.

I’ve been invited to moderate the mobile breakout session this morning entitled “Mobile Marketing to Die For.” Yah, it’s a bit dramatic, but the session should be fun, engaging, and educational. Here’s a full description of the session:

Text to win. Mobile couponing. Is this the extent of the opportunity in mobile for advertisers? Hardly. In Europe, Asia and the U.S. marketers are leading the charge with increasingly complex campaigns that allow them to do everything from reach target customers to identify influential consumers. This session will include real-life examples from outside Canada to show what’s possible in the mobile space
Moderator: Phil Barrett, Senior Director, Mobile & Interactive, Carlson Marketing
Panel:
Derek Colfer, Co-Founder and VP of Strategy, Jambo Mobile Solutions
Nick Patsiopoulos, Director, Mobile and Digital Services, Yahoo! Canada
Marc-Henri Magdelenat, Director, Sales & Marketing, Microsoft Mobile Advertising
Michael O’Farrell, Chair, dotMobi Advisory Group, Vice Chairman, ooober, Co-Author, “Mobile Internet for Dummies”. If you are interested in purchasing “Mobile Internet for Dummies” please click on the link here. I also reviewed his book on onedegree.ca here.  

I’ll be participating in the entire day. Follow my tweets at #mw08