Q2 Consumer Insights and Demographics Report on Mobile Gaming

On Friday Greystripe released a  quarterly update on mobile gaming consumer metrics for advertisers. With the addition of the iphone to the market, the user demographic for mobile games is changing.

The data is based on observed behaviour on the U.S. Greystripe network from July 1st through September 30th, 2008.

Greystripe’s iPhone games are the most popular among the sought-after 18 to 34- year old age group, with 48% of users falling into that category.

Here are some other highlights:

• The 18 to 34-year old demographic is well-educated and affluent, with 80% having attended college and 46% making more than $78K a year
• 75% of iPhone game players access the mobile Web at least once a day, while 66% use it more than once a day
• 87% of game players on both feature phones and the iPhone are involved in the purchasing decisions in their families, with 73% of these respondents using the mobile Web at least once per day
• With over 100 million downloads of their mobile games, Greystripe is seeing a worldwide 9.1% click-through rate on their advertisements

You can see the Report in its entirety here: