New Canadian mobile SMS adoption trends released

The CWTA just released their quarterly report on SMS use in Canada and the stats are impressive – although on pace with earlier projections.

Here are the highlights: 

• 1.6 billion SMS messages were sent peer to peer in June alone. This is up from 1.4 in March
• About 54.1 million messages are now being sent every day 
• 8.9 billion messages sent year to date – impressive considering last year we had 10.1 billion in total. We are on pace to reach 20 billion by the end of the year
• 46% of all Canadian wireless subscribers sent at least one peer-to-peer text message – this is up from 42% in March
• There are currently 442 active common short codes in Canada – used commercially for mobile marketing by brands, agencies, and services

What was not released but would be interesting to know is how many campaigns are now integrating mobile web with their mobile SMS campaigns.  

Unfortunately there isn’t a lot of mobile usage data yet available in Canada, but several sources are actively working with representatives of the CWTA to secure access and hopefully provide reports by the beginning of next year.