Random header image... Refresh for more!

Mobile ads on gaming platform outperform traditional online media

by Phil Barrett

Today Greystripe released some compelling campaign results from a recent RadioShack campaign including: 

  1. The RadioShack campaign resulted in a significant increase in unaided brand awareness, which rose from 15.8 percent to 24.2 percent (+8.4 points)
  2. There was a directional increase in the percentage of respondents who agreed that RadioShack is a “Top Wireless Store” (+ 5.9 points at an 86.5 percent confidence level)
  3. Among the 25-34 year old target age group, unaided brand awareness increased 10.9 points, while the “Top Wireless Store” metric jumped 16.7 points
  4. The campaign outperformed mobile norms for unaided brand awareness by 2.2 percentage points.

 Why should you care? 

  1. Greystripe’s mobile ads outperformed other advertising categories, such as online banners
  2. This case study is valuable for planners looking to build a case to commit funds to this channel

“Based on our Mobile AdInsights analysis, the campaign that Greystripe developed for RadioShack was clearly a winner on many fronts,” said Joy Liuzzo, Director of Mobile Research and Marketing at InsightExpress. “Once again, we’ve seen that the mobile channel is not only effective, but can be instrumental in driving key brand metrics among important target audiences.”

Canadian marketers looking to test mobile ads as part of their media buy or marketing mix now have a few options in Canada such as Quattro or Yahoo Mobile. 

CPM rates can be as high as $40 for the premium sites, but you can get run of network buys for about the same rates you’d expect to see in desktop web buys. 

Want to learn more about Greystripe? Check out the post and video demo from WMC earlier this year here. 

  • Zunaid Khan

    Hey Phil, this is some great data, do you think there is sufficient audience in Canada in order to effectively test mobile ads as part of a marketer’s media mix

  • http://zunaidkhan.blogspot Zunaid Khan

    Hey Phil, this is some great data, do you think there is sufficient audience in Canada in order to effectively test mobile ads as part of a marketer’s media mix

  • http://www.burningthebacon.com/ Phil Barrett

    The audience is still relatively small – but big enough for a test.

    The advantage of being first or early in market is that you are going to get learning & mind share ahead of the competition.

    I’m also recommending to our clients that they should be testing in this space now

  • http://www.burningthebacon.com Phil Barrett

    The audience is still relatively small – but big enough for a test.

    The advantage of being first or early in market is that you are going to get learning & mind share ahead of the competition.

    I’m also recommending to our clients that they should be testing in this space now

  • Pingback: Crunching the Numbers | Odd Ramblings from a Superfly Gaming 3.0 Start-Up