@CTIA Day 2 - Yahoo introduces mobile social aggregator

The highlight for me yesterday at CTIA was the keynote address from Yahoo executive Vice President Marco Boerries where he announced the introduction of Yahoo! oneConnect for the iphone.

The live demo demonstrated how this new application (optimized for the iphone) takes your address book and makes it social by aggregating all your mobile messaging via IM and SMS and all your lifestream feeds into one amazing interface.

Like friendfeed and Social Thing, you can add myspace, last.fm,dopplr,twitter, friendster, bebo,flickr,youtube and facebook feeds to oneConnect under their Pulse feature. You can now scan what is happening across all networks from one mobile interface.  This also means you can update your status in one place and have all your other streams automatically updated.

Users will also be able to track their contacts on a single screen, with information on their status and the ability to quickly call or send an IM or email.

The application is available for free in the app store - although it wasn’t indexing yet on their search tool. If you are having problems finding it, go to mobile.yahoo.com/oneconnect/iphone and click on the app link. This will bring you into the app store for immediate download.

I’ve spent some time on it so far, but I’m afraid of the roaming charges associated with customizing it right now, so look for additional perspective later.

Yahoo plans on releasing versions for other platforms, but it’s hard to imagine how they’ll be able to create a comparable experience on other platforms.