The impact of Social Media on Meetings & Events

As promoted on this blog previously, I’ve been given the opportunity to present the impact of social media on meetings & events at this year’s Incentive Works conference – Canada’s largest meeting & event show.

I really enjoyed pulling together this presentation as it builds on last year’s topic of “meetings 2.0” and really shows how far we’ve come in one year in terms of leveraging and incorporating technology in our lives – and in our work place.

Here is an outline of what is being presented over 90 minutes on August 19th:

1. Creative opening (thanks to Michael Ofarrell for some of the visuals!)
2. Introduction to Social Media
3. Defining & introducing the tools
4. Impact on meetings & event planning
   • Before the event
   • During the event
   • After the event
5. Measuring Social Media’s impact
6. Pitfalls of Social Media
7. Top 6 things to remember
8. Questions and Answers
9. Obligatory self-promotion of the company I work for, my blog, and the other blogs I contribute to (onedegree.ca & canadianmarketingblog.com)

Specials thanks to Craig Ritchie for providing some of the foundational content and context.

I’ll post a link to the presentation on slide share sometime next week. PDF version also available upon request.