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Linkedin in plain english - ahhh now i get it. i think.

I haven’t been the biggest advocate of Linkedin in the past.

I’ve even posted a few articles suggesting that people should link out of linked in. Here are two of my favorites:

Although some of the stated shortcomings have since been addressed - like a fancy mobile site and a decent value proposition with the answers & experts area, there are still some things that need to be addressed - like the overall user interface.

Having said that, I admit that I’m using Linkedin now and have found it somewhat useful from a professional networking and ecosystem engagement perspective.

Thanks to the good folks at commoncraft who just released the “linkedin in plain english” video to explain simply that the tool is more than a digital contact list for professionals. Check it out here:

Commoncraft used a small business owner to illustrate the power of linkedin.  I totally get that - but what about everybody else?

I would be interested in hearing from others on how they value linkedin as a business tool.

Next up - 5 or so things I would like to see implemented to make it a better experience.

4 comments

1 Lolly { 07.18.08 at 4:17 pm }

I’ve had a LinkedIn account for ages but only started using it recently as my aim was to get a job in the digital world, and all digital people use LinkedIn (unlike poeple in my previous industry). It’s been a useful tool to meet and get introduced to new people. I also like the fact you can ask questions to the community.

2 Elizabeth { 07.18.08 at 5:09 pm }

I’ve found that LinkedIn is a great way to keep connected with those in your business network. Using our business network has allowed us to grow our automated marketing business and opened up opportunities to expand further our business into the social networking scene.

3 Jose Leal { 07.18.08 at 5:39 pm }

I find LinkedIn usefull as well. What I have a problem with many of these social networks is that they are centred about the person. That may sound like a strange statement, but most of us actually interact with people because of their role, not who they are. More on my post at: http://blog.wikidomo.com/2008/07/social-media-in.html

4 sarah { 07.19.08 at 5:21 pm }

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