Is facebook more important than RSS?

After each new post on this site, there is a natural spike in traffic from those who have subscribed to this site via RSS. Traffic increases again significantly when I tag items for facebook newsfeeds. So much so, that it’s now part of my post-publish routine. Friends and colleagues more often refer to my “facebook feeds” than their own RSS feeds.

Call it the natural beacon effect?

Whatever you want to call it, as a blogger or marketer you need to incorporate a facebook strategy as part of your overall marcom plan. 

Blogger tip: Add social bookmarking to your blog template so that people can tag your article to their favorite tool. Also include a twitter push so that everytime an article is published you will automatically tweet your followers with link.