10 tips to follow to reduce the chance that your next presentation will suck

Over the last 18 months I’ve given over 50 presentations / pitches and have been on the receiving end of many as well.

Most pitches suck. Mine usually don’t.

Here are some tips for those of you playing schedule battleship with me or another client for that pitch you need to sell to make those numbers in order to justify your job:

1. Confirm agenda / content before meeting. Before you spend all that time building the ultimate deck, presentation or pitch, make sure you are on the same page. There is nothing more irritating than having to sit through a presentation that is of no relevance
2. Confirm how much time you have - and stick to it. If you have an hour meeting, don’t use it all for your presentation. Allow for questions and interactions. Worse yet, don’t go over your alloted time. If the meeting is going really well and you are still running out of time, ask for a time check and confirm they can stay longer or suggest a follow-up time
3. Know your audience. A common mistake is to walk in to a room full of people and launch right into your pitch. Introduce yourself. Get to know the room - make a human connection first… and adjust your tone and approach accordingly
4. Read your audience. If they are checking their blackberries instead of making eye contact with you, chances are they are bored. Pick up the pace, ask a clarifying question, or just get to the point.
5. Practice. Practice. Practice. Your presentation should not be used as your presentation script. Practice at least 3 times before your presentation so that your comfort with the content and flow will be reflected in how it’s delivered
6. Bring your own projector - never expect your client to have one that is compatible with your computer… or assume that it will work
7. Bring your own internet connection. Most corporations are behind firewalls - so it’s silly to assume they’ll have open access for you. Get your own air card / toggle and be prepared if connecting to the net for a demo or whatever is required
8. Print a backup. Print may be dead - but it can save your presentation if you have technological issues
9. Bring your own power bar - it’s amazing how often the plug outlet is exactly 1 foot short of the table you are setting up on
10. Bring your own clicker - use a presentation clicker to advance the slides - this will free you from sitting / standing in one place