Learning from the world’s most advanced mobile society: Japan

Thanks to Scott Ingram who found this gem of an article: 21st century Mobile Marketing: Global insights into the world’s most advanced mobile society: Japan by Christopher Billich from Infinita inc.

This six page PDF report is a must read for anybody wanting a preview into what the North American mobile market could look like in 5 years or less.

Although there are some variables unique to Japan, most of what they’ve accomplished is as a result of early adoption of high speed mobile networks (3G+), fixed data plans, and standards across all carriers for software adoption - all things that are just now falling into place for us in Canada.

There is also a 122 page detailed report available here for $3,000 for those with research budgets at their disposal!