5 surprising stats on mobile gaming from Greystripe

I received an advance copy of a report being released today by Greystripe which has some interesting statistics for those of you interested in advertising on mobile gaming platforms.

The data is fresh - based on research from Feb 15 through May 15, 2008.

Here are 5 arbitrary highlights:

1. Average worldwide clickthrough rate for ads on the Greystripe mobile ad network is a remarkable 10.1%. This is around 6 times higher than average mobile banner ad programs
2. 47% of mobile gamers are between the age of 18-24. That number jumps to 75% when you look at 18-34
3. Men and women are pretty equally split in terms of usage (60/40)
4. 51% of gamers are the primary purchase decision makers in the household (although no word on whether living in your parents basement counts as a separate household or not)
5. Favorite types of mobile games (in order): Puzzles, Action, Arcade, Adventure, Mobile-Pets

Although no Canadian specific stats were made available in the detailed report, I’ve asked if any can be made available to be posted on this blog.

Marketers looking to reach the coveted 18-34 demographic should consider a test campaign using the mobile gaming channel.  With exponential growth in the console gaming advertising market over the last few years, mobile is a natural extension of that market.  

Greystripe is a leading ad-supported content distributor with over 65 million mobile game downloads to date. 

Click here to see my previous post on them from CTIA with a video demo of their product.

You can also request the full report by emailing insights @ greystripe dot com.