Mark May 15th in your calendar for strategy’s mobile marketing workshop

Join me on May 15th for  strategy’s Mobile Marketing Workshop at Revival in Toronto, Canada where you can learn about how to successfully integrate mobile marketing into your multi-channel campaigns.

I’ve been asked to sit on the end of day mobile marketing panel discussion entitled “The Good, The Bad and The Ugly”

Well-executed mobile campaigns yield positive user response and increase customer engagement. To avoid consumer backlash, you must understand the subtleties of how to use mobile effectively.

What works in traditional media does not work on mobile!

The workshop agenda includes:

• consumer perception of mobile advertising

• campaign best practices

• emerging mobile technologies

• what works now in Canada

• the role of mobile in the marketing mix

• interactive panel with senior execs from mobile marketing agencies and technology providers on how mobile as an ad medium needs to be approached, and its distinct differences from other media

You can register for this event here. 

After the event, join me at the “Five Years of Great Text” bash presented by the CWTA.

Any questions? Comment, send me an SMS or drop me a line the old fashion way with an email.