Latest Canadian mobile stats released today
Today the CWTA released their quarterly report on the mobile industry in Canada. Here are some highlights:
- Over 350 active mobile marketing programs in Canada right now with a Canadian short code
- 10.1 billion SMS messages were sent in 2007 in Canada (as previously reported)
- Over 1.2 billion SMS messages were sent in Canada in December 2007 alone - making a prediction of 15 billion total in 2008 easily within reach.
- As of September 2007, 37% of mobile users had sent at least one SMS message
- MMA guidelines around mobile advertising and content may be adopted by the CWTA
- 18 applications have been approved in Canada for mobile payments or micro-payments
- May 15th marks the 5th year anniversary of the short code in Canada. Look for information on industry event on txt.ca
