Leveraging mobile video is easy with Vantrix

One of the problems we’ve had with mobile video is figuring what formats to offer the user and how.

On one automotive mobile site we offered two video types for download - but that assumed the user knew which one would work on their device. We also had to compress and shrink the video to the lowest common denominator so that it would fit on all devices.

What a pain in the butt… and try passing that off to your client as customer friendly!  

At CTIA this past March I had an opportunity to speak with Daniel Torras - the VP of Marketing and Product Strategy for vantrix - a company that specializes in mobile video solutions.

Vantrix makes mobile video work.

Vantrix overcomes the technology hurdles of providing video on demand, live TV, video alerts, user-generated content, video sharing, and any other type of multimedia in mobile and other digital platforms.

Check out the following two video blogs from CTIA that walk you through a live technology example in partnership with the Weather Channel.

Now see it on an iphone…