Over 10 billion served

As predicted, the CWTA has reported that the total number of SMS (text messages) sent in 2007 exceeded 10 billion!

Approximately 10.1 billion messages were sent in 2007 - up from 4.3 billion in 2006 or an increase of 133%

1.2 billion messages were sent in December alone. With total volume more than doubling every year since 2002, it’s amazing to think we could reach 20 billion messages sent in 2008.

I’m looking for specific demographic details to follow… although it’s safe to say that with over 10 billion messages served last year, this is no longer just a young person’s channel.

More and more of our client are now following recommendations to extend “interactive” marketing programs with mobile / SMS.

We just launched a contest as part of our launch of mastersgolf.ca this week which includes a mobile / SMS component. If you can predict the top 10 finishers on the 08 Masters Leader board, you win $1,000,000.  I’m looking forward to see how participation in mobile compares to the pure online option. Stay tuned…