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How to create your own 2-D code!

by Phil Barrett

barrett’s facebook profile QR codeNow that you know what 2-D codes are, the next question is… how do you get one for yourself?

It’s simple really.

  1. Contact codes. If you are looking to add a 2-D code to your business card to impress your friends at home while running with the hip crowd at the next CTIA or WMC conference, check out the contact matrix code generator at mobiletag.com 
  2. URL codes. If you are looking for a simple 2-D code that will simply redirect to a mobile URL, go to shotcode.com
  3. facebook codes. Create a QR 2-D code like the one in this post that will redirect users to your facebook profile. To get your own, login to facebook and do an application search for “qr codes”
  4. Phone number, text, or SMS codes. Looking for a simple 2-D code that will display a message, send an SMS or phone number? Check out this free QR-code generator.
  5. Do a google search for “free 2-d code generator.”

Remember – having your own 2-D code is only step one. Unless you live in Japan, chances are you also need to download a 2-D code reader to your mobile device. iphone users can download imatrix to their phone through the installer application with a jailbroken phone. 

Do you want to learn more about 2-D codes? Be sure to check out the site of two industry leaders; Scanbuy and Neomedia.

SMS mobile marketing is so 2007. 

2-D codes will do for mobile marketing what web 2.0 site have done for digital media.

  • http://streetstylz.blogspot.com/ streetstylz

    Thank you for the coverage of NeoMedia and their optically initiated mobile code reading technology. NeoMedia is the global leader in camera-initiated transactions for mobile devices, and they have a lot of very exciting things happening with the company.

    NeoMedia and Gavitec are both active members of the Mobile Codes Consortium with technology leader HP, marketing powerhouse and advertising agency Publicis Groupe, cell phone manufacturer Nokia, QUALCOMM, along with wireless carriers O2, Deutsche Telekom (T-Mobile), and KPN.

    http://www.mobilecodes.org/

    Gavitec AG – Mobile Digit, the leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary has made tremendous strides in Europe with mobile ticketing and mobile coupon implementations. Gavitec is a strategic partner of the International Air Transport Association (IATA) and they have partnered with Spanair to launch a new mobile boarding pass service. The state of the art technology was tested at two Spanish airports – Madrid and Bilbao – and has been extended to Barcelona due to it’s overwhelming success.

    NeoMedia is also proud to announce the NeoReader as a universal code reader. Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device. The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry.

    Thank you again for supporting NeoMedia and Gavitec. Looking forward to a great showing at CTIA next month.

    Best regards

  • http://streetstylz.blogspot.com/ streetstylz

    Thank you for the coverage of NeoMedia and their optically initiated mobile code reading technology. NeoMedia is the global leader in camera-initiated transactions for mobile devices, and they have a lot of very exciting things happening with the company.

    NeoMedia and Gavitec are both active members of the Mobile Codes Consortium with technology leader HP, marketing powerhouse and advertising agency Publicis Groupe, cell phone manufacturer Nokia, QUALCOMM, along with wireless carriers O2, Deutsche Telekom (T-Mobile), and KPN.

    http://www.mobilecodes.org/

    Gavitec AG – Mobile Digit, the leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary has made tremendous strides in Europe with mobile ticketing and mobile coupon implementations. Gavitec is a strategic partner of the International Air Transport Association (IATA) and they have partnered with Spanair to launch a new mobile boarding pass service. The state of the art technology was tested at two Spanish airports – Madrid and Bilbao – and has been extended to Barcelona due to it’s overwhelming success.

    NeoMedia is also proud to announce the NeoReader as a universal code reader. Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device. The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry.

    Thank you again for supporting NeoMedia and Gavitec. Looking forward to a great showing at CTIA next month.

    Best regards

  • http://jockoinsurance.blogspot.com/ Lovie

    Well written article.

  • http://jockoinsurance.blogspot.com Lovie

    Well written article.

  • flyweight

    Thanks for the great post!

    I was wondering, are there any legal implications of using QR codes generated by free generators like http://qrcode.kaywa.com/, i.e. do I 'own' the code and able to use it on a marketing campaign without their consent? Or would I need to consider a commercially available generator. If latter is true, can you cite some sites that provide this service?

    Thanks again…

  • phryl

    Great question – something that hasn't been challenged & dealt with yet. I would look at the terms of use on the generator site to ensure you have rights to commercially use the code.

    The advantage of commercial based code generators is that you tend to have more sizing options (like if you need to create a large one for an outdoor sign) and they have simple & aggregated reporting on all your codes.

    We still use free services as we can generate all the reporting we are looking for with unique URL strings and google analytics, but not everybody has the time or inclination to do it manually.

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  • Lora Aroy

    I appreciate you for the coverage of NeoMedia and their optically initiated
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