3GSM / WMC 08: Mobile Scratch & Win for Mobile Marketing

Here’s a simple concept - create a scratch & win game for mobile and reward users with free content such as ringtones or wallpaper.  You could also send them tickets to an event, a coupon for product, or whatever else you want to give away.

Why do this? It’s an interactive & fun way to get user demographic information that you can use to build profiles, to deliver relevant messaging, or simply as market research for your product or service.

The product is available to be customized for the brand you are promoting. This would work well at events and even on campus. Watch the video to see the demo