Comments on: Maybe print isn’t dead afterall! http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/ mobile and interactive marketing insight, perspective, and propaganda Wed, 08 Feb 2012 06:34:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: david http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/comment-page-1/#comment-142 david Mon, 28 Jan 2008 19:33:29 +0000 http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/#comment-142 or on your HP Compaq tablet PC, now that was a machine built to read in bed with. It not my industry, but i am sure there will be MANY options in the next couple years to comfortably read for your leisure (without the bulk of a laptop, and something large enough to get a real sense of the size of the piece you are reading). I feel the death of the newspaper or the paper back will come way before the death of print marketing i AM in the industry of print (although I have never drunk ink), and i can say that still nothing beats getting a fully custom, 100% unique letter in the mail, targeting you and your interest. I would say that for the next decade (if not more) getting print wont change, BUT the size and content (and the cost) of the run will. Smaller, targeted runs based on 411 probably collected through a “new media” campaign will dominate the near future… all thanks to our friend the digital press… so no more ink, its toner from now on, and you cant drink that… you can sniff it, but I would not recommend it ? As a side note, more responses to the print not dead story than any other… I’m just saying… or on your HP Compaq tablet PC, now that was a machine built to read in bed with. It not my industry, but i am sure there will be MANY options in the next couple years to comfortably read for your leisure (without the bulk of a laptop, and something large enough to get a real sense of the size of the piece you are reading). I feel the death of the newspaper or the paper back will come way before the death of print marketing

i AM in the industry of print (although I have never drunk ink), and i can say that still nothing beats getting a fully custom, 100% unique letter in the mail, targeting you and your interest.

I would say that for the next decade (if not more) getting print wont change, BUT the size and content (and the cost) of the run will. Smaller, targeted runs based on 411 probably collected through a “new media” campaign will dominate the near future… all thanks to our friend the digital press… so no more ink, its toner from now on, and you cant drink that… you can sniff it, but I would not recommend it ?

As a side note, more responses to the print not dead story than any other… I’m just saying…

]]> By: david http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/comment-page-1/#comment-1773 david Mon, 28 Jan 2008 19:33:00 +0000 http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/#comment-1773 or on your HP Compaq tablet PC, now that was a machine built to read in bed with. It not my industry, but i am sure there will be MANY options in the next couple years to comfortably read for your leisure (without the bulk of a laptop, and something large enough to get a real sense of the size of the piece you are reading). I feel the death of the newspaper or the paper back will come way before the death of print marketing i AM in the industry of print (although I have never drunk ink), and i can say that still nothing beats getting a fully custom, 100% unique letter in the mail, targeting you and your interest. I would say that for the next decade (if not more) getting print wont change, BUT the size and content (and the cost) of the run will. Smaller, targeted runs based on 411 probably collected through a “new media” campaign will dominate the near future… all thanks to our friend the digital press… so no more ink, its toner from now on, and you cant drink that… you can sniff it, but I would not recommend it ? As a side note, more responses to the print not dead story than any other… I’m just saying… or on your HP Compaq tablet PC, now that was a machine built to read in bed with. It not my industry, but i am sure there will be MANY options in the next couple years to comfortably read for your leisure (without the bulk of a laptop, and something large enough to get a real sense of the size of the piece you are reading). I feel the death of the newspaper or the paper back will come way before the death of print marketing

i AM in the industry of print (although I have never drunk ink), and i can say that still nothing beats getting a fully custom, 100% unique letter in the mail, targeting you and your interest.

I would say that for the next decade (if not more) getting print wont change, BUT the size and content (and the cost) of the run will. Smaller, targeted runs based on 411 probably collected through a “new media” campaign will dominate the near future… all thanks to our friend the digital press… so no more ink, its toner from now on, and you cant drink that… you can sniff it, but I would not recommend it ?

As a side note, more responses to the print not dead story than any other… I’m just saying…

]]> By: Phil Barrett http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/comment-page-1/#comment-141 Phil Barrett Sat, 26 Jan 2008 03:38:46 +0000 http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/#comment-141 I have to admit, I can't disagree with that POV... although how about reading your newspaper on a new mac airbook? I know, still not the same :) I have to admit, I can’t disagree with that POV… although how about reading your newspaper on a new mac airbook? I know, still not the same :)

]]> By: Phil Barrett http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/comment-page-1/#comment-1772 Phil Barrett Sat, 26 Jan 2008 03:38:00 +0000 http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/#comment-1772 I have to admit, I can't disagree with that POV... although how about reading your newspaper on a new mac airbook? I know, still not the same :) I have to admit, I can’t disagree with that POV… although how about reading your newspaper on a new mac airbook? I know, still not the same :)

]]> By: John Halley http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/comment-page-1/#comment-140 John Halley Sat, 26 Jan 2008 01:41:25 +0000 http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/#comment-140 Ask yourself one question. Saturday morning, you wake up, late. Put the coffee on and settle in to read the Saturday news on a blackberry. I don't think so! Print. Paper. Texture. Touch. It make reading an experience not a task. Print has become the warm place we return to after a bitchin day of replying to emails! Keep the blue box full!! Ask yourself one question. Saturday morning, you wake up, late. Put the coffee on and settle in to read the Saturday news on a blackberry. I don’t think so! Print. Paper. Texture. Touch. It make reading an experience not a task. Print has become the warm place we return to after a bitchin day of replying to emails! Keep the blue box full!!

]]> By: John Halley http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/comment-page-1/#comment-1771 John Halley Sat, 26 Jan 2008 01:41:00 +0000 http://www.burningthebacon.com/2008/01/25/maybe-print-isnt-dead-afterall/#comment-1771 Ask yourself one question. Saturday morning, you wake up, late. Put the coffee on and settle in to read the Saturday news on a blackberry. I don't think so! Print. Paper. Texture. Touch. It make reading an experience not a task. Print has become the warm place we return to after a bitchin day of replying to emails! Keep the blue box full!! Ask yourself one question. Saturday morning, you wake up, late. Put the coffee on and settle in to read the Saturday news on a blackberry. I don’t think so! Print. Paper. Texture. Touch. It make reading an experience not a task. Print has become the warm place we return to after a bitchin day of replying to emails! Keep the blue box full!!

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