Sharing is caring – the future of social media
Arguably it started when facebook opened up their platform to developers.
The number of applications went from 8 to hundreds within weeks and the level of user engagement increased and accelerated.
Many other major social media sites followed facebook’s lead and announced plans to open up their platform too… most notably Google’s Open Social announcement near the end of the year which had the promise of portability of applications and widgets across multiple platforms.
Many other sites that were struggling to match the pace of facebook’s growth declared that they would also join Open Social so that collectively they could change the landscape of social media once again (maybe this time in their favour).
There was just one major barrier
facebook’s social graph meant that people would not easily or quickly leave facebook for another platform – not after investing so much time and effort into creating networks and connecting to friends, family and colleagues.
As blogged on this site (see links below), it’s unlikely that consumers will abandon or share their online social media time with facebook until their data assets built within facebook became portable to other sites.
Their philosophy is that you own your own data – so you should have the right to do with it as you see fit…like export or port it to another platform, tool, or application. Check out their mission statement here.
As of now, the group is no more than a round table of smart people looking for a way to materialize a vision…. but what’s interesting is who has joined the round table discussion. As of today, key people from LinkedIn, Flickr, SixApart, Google, facebook and Twitter have joined the conversation.
If this turns out to be more than a PR stunt, this has the potential to be the biggest story of 2008 as true identity portability means we can take our social equity and use it however we see fit – and where ever.
That’s what I’d call Social Media 2.0
Or Identity 2.0
Whatever you want to call it – this is a significant signal that the digital social media space will continue to evolve at a rapid pace this year and we all stand to benefit from this.
Need to catch up on the conversation? Here are links to some of my previous articles that referenced portability of identity and identity 2.0: