Microsoft joins the mobile advertisting party
In the past few months we’ve been watching as Google, AOL, Yahoo, and Nokia have been making moves to extend or enter the mobile advertisting space.
Microsoft has decided to also join the party and has started placing ads on their U.S. MSN mobile page to follow efforts already made in Belgium, France, Spain, Japan, and the U.K.
The Bank of America will be one of the primary buyers of ad space – supporting their innovative mobile banking website and experience at bankofamerica.mobi. Paramount Pictures and Jaguar are the other two primary buyers.
Microsoft also plans to bring new features such as astrology, movie tickets through movietickes.com, ringtones, wallpaper, games and video clips on MSN Mobile via an agreement Microsoft has with Thumbplay.
Although Microsoft is late to the game, the mobile advertising space is still young and relatively small. This is not like the nineties when Microsoft had to catch and kill Netscape who already dominated the browser market.
