The future of marketing will not be televised

The last few weeks have been exciting for me personally and for the mobile industry.

About this time last year it was difficult to get a client meeting to talk about mobile marketing. Our story was simple – mobile is a natural extension of your interactive marketing plan.  It doesn’t replace what you are already doing, but it sure is complimentary.  Those who listened to our story became engaged. Today they are a few steps ahead of their competitors in understanding and leveraging the mobile channel into their overall customer acquisition, retention, and grow strategies.

Fast forward one year and not only are we getting client meetings to discuss mobile marketing, we are actually doing it across financial, auto, and retail channels to varying degrees. SMS is still the core of any mobile campaign – but increasingly we are talking mobile web and other mobile applications to amplify events, create customer engagement, or mobilize services.

Today we are mobilizing companies. 

Clients are now calling us.  In the last two weeks alone I’ve been engaged in six separate discussions around integrating mobile with other marketing channels – all with major Fortune 500 brands.  We’re not pushing mobile for the sake of pushing mobile.  We are channel agnostic when it comes to marketing…but mobile just fits so well with everything else that we are doing in all other communication channels.

The future of marketing will not be televised.