Mobile Marketing - beyond “text to win”
Hot off the presses - check out Marketing Magazine’s current issue which has a focus on brands in motion: how mobile is revolutionizing marketing in Canada.
1) Brand Power
Although Canada still falls behind even the U.S. in mobile penetration and usage, we are at a point where it’s hard to argue that the Mobile channel is not relevant in Canada. How are you incorporating mobile into your marketing plan?
In support of their issue on Mobile, Marketing Magazine is hosting two Executive breakfast meetings this week in Toronto and Montreal featuring special guest speaker John Hadl, Mobile Adviser to Procter & Gamble US, will discuss the role of mobile in a consumer-centric, media-fragmented world.
As part of the two meetings I’ll be presenting a case study on how a leading Automotive company has gone beyond “text to win” to create true customer engagement in the Mobile channel in Canada. President & CEO Michael Carter from MyThumb Interactive will also be presenting a case study on how a leading beer company has created engagement through mobile.
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